Efficiency and precision are non-negotiable in label printing, but traditional methods, while generally reliable, often fall short in meeting the soaring demand for rapid turnaround times and high-quality finishes. Semi-rotary die cutting is transforming the way that labels are printed and produced, offering printing businesses greater control over customisation, cost, and production times.

Label print runs that produce poor quality or unattractive products will rarely earn your business a reputation for excellence and can significantly impact your profits, as your clients will inevitably work with other label printers in future.

The label printing industry is rapidly evolving in response to changing consumer preferences and technological innovations. Brands that wish to stay relevant need to understand and adapt to the key shifts happening in label printing. Some of the major trends include the growth of digital printing, more creative label shapes and substrates, interactive or smart labels, clean label designs, and special finishes.

Although already very well established with a raft of flexo presses, digital inkjet and finishing lines, the management team at Vista realised that they needed to add an alternative digital print method and also some form of back-up for their existing inkjet press. In particular, they needed to add more variable data print capability and a reliable method of printing large solid areas. A digital toner press seemed to be the solution – but which one?

Embossing is renowned for its luxurious appearance and tactile texture, making it a popular choice for many print applications, including Christmas cards, invitations, business cards, and certificates & labels.

Making a business investment in flexographic printing equipment is not a decision to be made overnight. In general companies don't invest in new kit unless it is necessary, so it can sometimes be a challenge to persuade directors/shareholders to release the capital. However, the technological changes that have taken place in flexo machines over recent years make a compelling business case for not delaying your investment.