Hybrid printing can be a confusing term in the print technology sector, so in this short article, we are going to unpack what the term means and how your labels & Packaging business can benefit. Essentially, hybrid printing is a method that combines two established printing techniques into a unified strategy – In our world flexographic or flexo printing, and digital printing.

Flexible packaging substrates, including wraps, envelopes, pouches, and sachets, have changed the face of the consumer goods industry. The ability for retailers to adapt their packaging to various forms and functions has redefined the way that many products are packaged, produced, marketed, and consumed. These changes demand a proactive response from print management businesses to meet the challenges and opportunities produced by this packaging trend.

In many areas of business, innovation is key to remaining at the forefront of your company’s sector and quickly meeting customer demands. Printing is no exception, with hybrid printing proving to be one of the most exciting and impactful developments in recent years.

Demand for sustainable printing is soaring in today’s environmentally conscious world, so assimilating the benefits of different print technologies is a cost-effective way to slash waste, minimise dependence on potentially harmful materials, and reduce the carbon footprint.

Although the printing industry has been dogged by a reputation for poor environmental standards, much progress to improve its sustainability has been made in recent years.

New generations of print hardware and print management software are drastically altering the face of the label printing industry. Some businesses have responded by migrating over to digital printing wholescale, changing their business model to suit the new technology. Others are reluctant to give up the advantages of flexographic printing, especially considering the costs of digital printing.