The Label Printing Blog

Labels play a key part in promoting your client’s business as a reputable, professional organisation. As the first thing that customers usually see, even before the product itself, it’s vital to convey their brand in a positive and engaging way - this builds trust and loyalty.

To achieve this, print must be eye-catching and appealing but without imposing over-demanding burdens on your finances.

There are times in life when small differences mean a world of benefits. A tweak here, a thoughtful addition there, or a bit of extra investment. In the world of flexographic printing the result can be increases in productivity, energy efficiency, and quality.

Photograph: The eFlex Machine

The label that manufacturers place on their products is often the first thing that is seen by customers and is key to driving sales. With this in mind manufacturers are demanding the best quality labels from label printing companies. From a label printer’s perspective it is important to invest in the right equipment to create the high-quality striking labels that your customers will need. Having the right combination of equipment and software is essential to putting your business at the top of the label printing chain.

At Focus Label Machinery we specialise in the design, manufacture and supply of flexographic printing presses to the commercial printing industry. Our printing presses are manufactured in the United Kingdom to the highest international specifications and standards and offer customers superior quality printing and efficiency. We offer our customers a full-service solution providing advice, training and machinery required for label printing.

Flexographic printing imprints a crystal-clear image onto a substrate from flexible print plates wrapped around rapidly rotating rollers, enabling the fast printing of long-run orders with no loss of quality. You’ll be familiar with the method if you’ve seen film of newspapers being churned out at incredible speed on long sheets of paper, but flexographic printing is also used to produce food packaging, gift wrap, wallpaper and self-adhesive labels. As modern technology has improved the ease with which the print plates can be created and customised, flexo has cemented its position as a leader in high-volume label and packaging printing.

In flexo printing, 'image transfer' refers to the process by which an image is transferred from the image carrier to the substrate it is printed onto. As we have previously covered, this image transfer process is actually one of the main differences between flexo printing and offset printing. In this post, we take a closer look at image transfer.