In many areas of business, innovation is key to remaining at the forefront of your company’s sector and quickly meeting customer demands. Printing is no exception, with hybrid printing proving to be one of the most exciting and impactful developments in recent years.

Demand for sustainable printing is soaring in today’s environmentally conscious world, so assimilating the benefits of different print technologies is a cost-effective way to slash waste, minimise dependence on potentially harmful materials, and reduce the carbon footprint.

Although the printing industry has been dogged by a reputation for poor environmental standards, much progress to improve its sustainability has been made in recent years.

Sustainable printing is more than just a fashion. With 82 per cent of consumers prepared to pay more for sustaining packaging, product manufacturers can showcase their environmental commitment while seizing lucrative growth opportunities. The old adage may advise against judging a book by its cover but, inevitably, many consumers do, so attractive and appealing packaging can drive customer engagement and yield financial gains.

New generations of print hardware and print management software are drastically altering the face of the label printing industry. Some businesses have responded by migrating over to digital printing wholescale, changing their business model to suit the new technology. Others are reluctant to give up the advantages of flexographic printing, especially considering the costs of digital printing.

Are you considering investing in a new printing press in 2020? Quality is absolutely vital. However, for us it is also about care, support, investment and expertise. Here’s how and why: