The fast changing sports, fashion and home furnishing sectors are leading the drive towards new technology. Where the overall volume and variety of textiles consumption is increasing, the individual order volumes are decreasing. Savvy consumers are evermore being led by traditional media, digital advertising, and influencers on social media.
A sketchy record on sustainability can have a real effect on brand image and is often something your
customers and shareholders will judge your business on. On the flip side, a strong commitment to
sustainability can have a positive effect on your business.
By investing in the latest generation of flexographic printing technology, you gain access to a wider
range of substrates and printing strategies, opening your business to a more diverse market.
Specialist company AMF Etiquetas is a market leader in Chile, offering a wide range of high end label & packaging solutions to local wine, food & packaging companies. Chile continues to be the fourth largest exporter of wines in the world, and the first exporter of bottled wine in the new world. It is for this and much more that they seek to be a real contribution to the wine industry, advising them on design trends and the latest materials used in their labels and packaging. AMF continually seek to innovate to support the perceived value of Chilean exported wines in the world and ensuring their products remain high end brands in the US and European markets. AMF responsibility will be to be permanently informed of the latest innovations through the international leaders in trends to show and communicate the news in a timely manner, so that it is an effective information tool for our clients.
Garment & textile furnishing suppliers rely heavily on their brand identity to appeal to specific market sectors or age groups. They may have several brand names under their control outsourcing these to several manufacturers to produce on their behalf. The importance of labelling is high as it reflects quality & the branding of a product. In addition, labelling has to take into account legal legislation requirements as well as the image, thus the label is an important component to the brand and has to survive the life of the product.
There has been much ink spilt over the past year about the negative impact of Covid on the
flexographic printing sector and more recent damaging strikes for material supplies, but there are
reasons for the print industry to feel optimistic in spite of this. Regardless of Covid-19, the industry is
looking healthy and dynamic and is anticipated to continue its projected growth over the next few
years. Whilst we remain in uncertain times, we can look ahead to the printing trends that are likely
to come to the fore as we move into a post-Covid world.