Label print runs that produce poor quality or unattractive products will rarely earn your business a reputation for excellence and can significantly impact your profits, as your clients will inevitably work with other label printers in future.
Having access to the latest textile printing machinery is essential but there are other steps you can take to maximise success in your label print runs and deliver an outstanding service for your clients:
1. Never undervalue the benefits of strategic planning.
Before commencing any print project, it is crucial to develop a comprehensive strategic plan. This should define the goals of the project, identify your client’s target audience, and articulate the message that your client wishes to convey to its customers. A well-thought-out strategic plan will ensure that printed materials meet your client’s exacting standards and effectively deliver their message to their target audience. Strategic planning will not only help your client to win business but will also stimulate long-term loyalty to your brand.
2.Offer a variety of label printing materials.
Providing your clients with a choice of fabrics, inks, and finishes is crucial to the success of each print project. High-quality Ribbons not only radiate superiority but also reflect positively on both you and your client. Your clients may not understand the difference between the available materials, so don't hesitate to make suggestions: your expertise can be invaluable in helping your clients to select the best materials for their projects and minimise the risk of substandard results that will reflect badly on both parties.
3.Focus on design elements.
Design elements, such as typography, colour schemes, and overall layout play a significant role in the success and impact of printed labels. Your clients may have little industry experience or knowledge to know how to create a winning design, so ensure your reprographic team is equipped with the latest technology and is poised to collaborate with clients to develop their ideas. A well-crafted design can significantly enhance the impact of the printed label.
4.Embrace different printing options.
No two print projects are frequently alike, so explore different printing options to achieve your client’s desired effect, including digital printing, flexography, Screen printing, and specialty printing. Each method has unique advantages and limitations, so choose the one that best suits the needs of the project. Sometimes, combining different technologies can yield the best results, so consider a blend of methods, such as hybrid printing which fuses flexo with digital technologies.
5.Economise with bulk printing.
Your clients will always be persuaded by the promise of cost savings. Printing labels in larger quantities often reduces the cost per unit, making it a more economical choice for materials with consistent demand. An initial sampling run using digital technology can be invaluable to showcase your business’s services and gauge the market response before committing to bulk printing.
6.Track performance and refine strategies.
Finally, after the printed labels are shipped to the client, it is essential to track their performance in the market. Establish a positive relationship with your client to ensure you have access to key metrics, such as response rates, customer engagement, and sales. This data will be invaluable in refining your future print strategies and ensuring your business can cater for the needs of your clients.
Download our free textile label printing guide
To find out more about how to print labels on fabric, elastic, and ribbon to increase productivity and profitability, please download our free guide, or call our experts on 0115 824 5217 for professional advice.
Image source: Canva
