The Covid-19 pandemic has been a disruptive force for supply chains the world over and has compounded many issues that were simmering below the surface. The weaknesses of the predominant supply chain models before the pandemic – notably ‘just in time’ and ‘lean manufacturing’ – which depended on extended supply chains, tight delivery windows, and minimal stock holdings, were laid bare by worldwide parts and labour shortages, and spiralling transport costs.

With increasing pressures from buyers to reduce stock levels in print & packaging and to create more innovative and attractive promotions to compete in the retail arena, the challenge on suppliers is to respond quicker and be more dynamic in the way they operate, within the supply chain & actively promote their business.