If you’ve been considering purchasing new printing equipment for your business from a UK manufacturer, the low value of the pound is great news. There’s no better time than now to place your order. Our wide range of market-leading printing equipment are on offer for the same rates as earlier in the year. When coupled with the lower value of the pound against the US dollar, this means that you can get your hands on all of our label printing machinery for nearly 20% less than you would have paid just four months ago. If you had of invested $100,000 in May 2016 you could have purchased equipment worth £64,000. Today the same capital would be worth £79,000 – a huge increase in value.
If you’re engaged in the food labelling business, you need to be able to communicate information about your customer’s food so that the consumer can make an informed decision. Regardless of whether the food is loose or vacuum packaged, or sold in a supermarket or online, there are certain requirements which must be met on all food labels.
For businesses using narrow & medium web printing machinery, there are many products to choose from. There are also many technologies on the market, which can make it difficult to choose which innovations will benefit your label printing requirements most. Looking for the following characteristics in your printing machinery supplier can help you make an informed decision.
At first glance, flexographic label printing may appear to have a high level of complexity. However, the printing process has several core features that apply regardless of the product or label material. This article will show you how to understand your customer’s print requirements and produce product labels in accordance with your brief. A more in-depth discussion of the technical aspects of label printing is included in our free eBooks: Guide to Printing on Textiles, and The Ultimate Guide to Flexo-Printing.
With relative slow production speeds digital printing & finishing have been regarded as separate processes. With current speeds of some digital technologies approaching speeds of analogue flexo, offset & letterpress machinery it is becoming practical to combine digital printing with traditional print shop equipment to take advantage of ‘ in line’ finishing, cold foil, hot foil & silk screen services in order to enhance and value add to the product label. Hence the term ‘hybrid digital solution’. A hybrid solution can bridge the gap between flexo and digital for a print shop. It can improve the colour gamut limitations of digital. Thanks to its flexibility and ongoing ability to interchange print technologies you can produce labels in either flexo or digital print, or a combination of both technologies, this is the significant long-term advantage of a hybrid press.
On several levels digital printing cannot be compared directly with conventional printing systems. In fact each of the systems discussed can have a defined appearance compared to analogue printing. This is no different to comparing the subtle differences in gravure, flexographic & lithographic printing. The digital option will have different rules relating to costs & price pressures and anyone expecting this new technology to replace their existing analogue equipment with a simple press of a button will be disappointed. Digital printing requires a lot of advance preparation in the presented files, the saying rubbish in, rubbish out is absolutely true in this case. In asking the right questions & preparing trials you can manage expectations and make the right choice for your market.
