Labels play a key part in promoting your client’s business as a reputable, professional organisation. As the first thing that customers usually see, even before the product itself, it’s vital to convey their brand in a positive and engaging way - this builds trust and loyalty. To achieve this, print must be eye-catching and appealing but without imposing over-demanding burdens on your finances.

Demands from print buyers are changing. Not only must a label meet strict performance & durability tests. It may need to go through a series of product devices, be highly printable & colourful, tolerate a heat & cold, whilst offering environmental advantages, and be affordable.

Sustainability is becoming increasingly prominent within the media and in the public’s consciousness. Due to the commodities involved in printing, it’s even more important to demonstrate green credentials and a commitment to the environment. With pressure mounting to meet environmental standards and government regulations, positive steps to source your printing materials responsibly are the best way to demonstrate your commitment to sustainability:

As sustainability becomes part of our everyday lives, more printing firms are moving towards environmentally-friendly practices. Below are five ways in which you can operate a responsible printing press.