The label printing industry has been dominated by flexographic print technologies for the best part of a century. This remains true, more or less, for high volume print runs. For short runs and flexible orders, however, the ongoing trend is towards the adoption of digital technology. This gives operators far more control over print outcomes and cuts back on the amount of labour and training required to operate presses. The persistent downside of digital printing is the high cost per unit, which rules it out for large volume print runs. This snapshot of the label printing industry is, of course, extremely generalised. There have been improvements in both digital and flexographic printing over recent years that have made each technology more efficient and cost-effective.
Here at Focus Label Machinery Limited we recently sponsored the Earth Island Solution Awards that took place on the 14th November at the Café De Paris London. The awards were categorised into different sections and we sponsored the ‘Solutions For Label’ category.
Which printing machines do you currently use for printing labels? The Label industry is witnessing a switch these days as more and more companies move towards servo powered equipment for all their label printing needs. Is that really essential? Well, it obviously depends on the needs of your business, but if you want to stay ahead over the coming few years, then consider the answer to be a huge yes. That being said, let us see why a servo driven machine is one of the best choices for label printing.
The level of competition in the label printing industry is increasing all the time. As new technologies become more widely and cheaply available, smaller, dynamic businesses are able to enter the industry on a level playing field with larger, established players. Combined with the recent trend towards smaller, more flexible print runs, a decisive edge is being given to those businesses prepared to invest in the newest label printing technologies.
Focus will be at IPEX 2017 alongside other suppliers within the Global Channel Partners pavilion. This brings exhibitors from all around the Globe together in one arena sharing ideas and products to the IPEX audience. We are delighted to be taking part as exhibitors and really look forward to meeting established customers and building links with new contacts in the industry!
Most printing businesses are keen to reduce label printing costs. A quick way to do this is to cut corners by reducing label size, Using an alternative substrate, offer cheaper alternative Inks. However, there is only so much you can do to cut costs & it doesn’t make good business sense for most companies to adopt this approach, as customers will simply go elsewhere if their needs are not met.
