Peel and reveal (a.k.a. two-sided or extended layers of content) labels are ideal for getting far more out of your printed products. They're also a cheaper and more environmentally-friendly way to print more information onto smaller boxes, bottles, and sleeves.
Peel and reveal labels contain a fully printed surface on both sides. One side is against the product, attached with a light glue. When the user gently peels the label or lifts a flap, additional text, imagery, or graphics reveal themselves. By utilising both sides, you can extend your product surface space, prioritise advertisements, colour imagery, and logos, and add compliance, product care, and safety information.
While the hidden sides were historically limited to colour or monotone, advances in digital image mapping and print reruns now allow for reverse-side image production in full depth and detail. Here are some of the most common applications today.
Image Strengthening
With semi-transparent wrap-around labels (i.e. those used on soft drinks), under-print and base colour show-through is a well-known problem. By printing a reversed, layered duplicate of the front design on both sides, the front imagery appears bolder, clearer, and looks more professional.
Temporary Product Promotions
An older idea that's still one of the best. Peel and reveal labels can hide voucher and promotion codes, prize draw entry tickets, and discount coupons for the next purchase. Reversible promotional labels help boost sales, attract users to using peel and reveal, add a level of excitement to packaging, and have the bonus of tearing off into a usable slip.
Accessible Information
Not everyone needs to read everything about your product to buy and enjoy it - but some people certainly do, and some regulatory information is required to be displayed by law. With more sensitive consumables such as cosmetics, chemicals, and alcoholic drinks, it may also be a legal requirement to list certain attributes on the container (i.e. allergies, alcohol percentage by volume, known risks).
Peel and reveal is a quick, dependable way to get that info to where it needs to be. With sprawling lists and text that needs to be readable in multiple languages, reversible labelling keeps fonts at readable sizes. You can also place any alarming warning labels on the back, aiding marketing.
Find Out More
Focus Label supplies adaptable, quality two-sided printing machines alongside a vast range of other label-making and direct print options. Contact us today for a free initial discussion and quote. 
Image Source: Canva
