Peel & reveal labels have been used in the pharmaceutical industry for years - but now they're crossing over into other sectors. If you work in packaging, textile, or label printing, your clients may already be incorporating peel and reveal technology into their products. Stay ahead of the game by incorporating peel & reveal label printing into your service offering.
What Are Peel & Reveal Labels?
Put simply, peel & reveal labels are nested labels with multiple layers. The user can peel back the label and discover more information. These labels need to be carefully produced to prevent ripping; when made properly, they allow you to fit more information into a limited space.
A peel & reveal label can have more than two faces , printing on the face & adhesive sides.
This trend carries over from the clothing and accessory label applications which can also have multiple pages, and resemble booklets. Substrates used range from Paper , Tyvek, to various plastic foils and textiles.
Peel & Reveal Labels For Practicality
These labels have long been used in the pharmaceutical and chemical industries, simply because they allow you to put a lot of compliance and technical data into a small space. In industries where products are small, but must include a lot of information – such as, increasingly, the food and drink sector, peel & reveal labels provide a simple, space saving solution that avoids encroaching too much onto branding and marketing space.
For food label printers, a peel & reveal label provides extra pages to include nutritional information, sample recipes, allergen warnings, and more. In fact, any product that comes with a lot of information can benefit from a peel & reveal label, from t-shirts and belts, to toys and kettles.
Marketing With Peel & Reveal Labels
Of course, when it comes to packaging design and printing, it's not all about practicality, nor about conveying technical information. Peel & reveal labels also provide great opportunities for marketing. A multi-page label gives the opportunity to lead a customer on a journey, turning one page at a time to discover new information.
Peel & reveal labels can contain both text and graphics, and can be printed in different shapes and sizes. For a creative marketing department, they offer limitless opportunities. The final page may include a website, QR code, a Promotion, or call to action - but the pages along the way should provide reasons for customers to continue their journey.
Producing Peel & Reveal Labels
Although peel & reveal labels may are more complex than other forms of label, they can still be produced quickly, and without breaking the bank. A relative simple modification to the Converting section of a press can allow production of Peel & Reveal applications. careful planning is required and you may be limited by the number or Colours available, or the width of the Press.
For the best quality peel & reveal labels, look for machinery that comes with a pedigree. . It is more likely you will need a Servo configured machine, and Digital printing option where variable data is needed to be added. As a marketing product, a peel & reveal label needs to be good quality, have clear definition, strong colours, and a tough exterior that will resist ripping or breaking, but is easy to split. As always, your labels should be well Imaged & finished, and with a uniform appearance.
Find Out More
An excellent finish quality for all types of label can be achieved with machinery from Focus Label, a manufacturer with over 30 years' experience at the cutting edge of the British label printing industry. To learn more about the practicalities of printing peel & reveal labels, as well as other smart solutions to modern label printing issues, visit our ‘APPLICATIONS’ section on our website or have a chat with one of our specialists today.
Peel & Reveal Label in Production
