The Pandemic has been less damaging to the global printing sector than to many industries. However, many printing companies have been hit with the rising price of ink and issues with their traditional substrate supply chains.
On top of this, demand from clients has been erratic so it has been a challenging time over the last 2 years. There are glimmers of hope as interest rates come down, political changes are happening & economies stabilise fuelling fresh demand.
Opportunities for printing companies
Wise printing companies have been quick to adapt and offer new services diversifying into new markets. We've seen that the demand for packaging for some products, like luxury goods in decline, but in other areas, such as ecommerce and medical & general packaging, the demand for quality printed products continues to rise.
There are several opportunities for printing and labelling companies to make big changes to their businesses in order to future-proof and adapt to any further developments. It's been predicted that the demand for packaging will go through three phases, including the initial four weeks of shock, a phase of reduced consumer activity and the final phase, or rebound, where the usual demand for packaging will slowly return to normal.
Upgrading your operations
Many companies have seen this time as a space to plan, prepare and consolidate their offerings, and for printing companies, this means investing in new equipment or new technology. With lower overheads, increased reliability and improved print quality, upgrading your printing equipment can be a wise investment. The digital-flexographic & hybrid printing methods brings a new and innovative printing technology to businesses large and small, with high-speed production and high-quality printing.
Adapting to new demands
Hybrid printing presses offer an extremely versatile method of printing & finishing , meaning you can print on a range of surfaces for textiles, labels and packaging, so your company can diversify and meet new demands. Being able to quickly respond to new challenges and opportunities is a vital skill for businesses at this time, and more efficient and versatile printing technology is going to be another key to success. If your printing company can offer an increased range of services and a higher quality finish, with just one machine, it's a worthwhile investment.
Get in touch
If you're looking to streamline your printing process with a modern and efficient solution, at Focus Label we're here to help. Call us today to discuss your printing needs.
Image Source: Canva
