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5 Benefits Of Choosing Digital Textile Printed Labels For Your Clothing Brand

Posted by David Lee on Dec 21, 2022 1:00:00 PM

A black t-shirt hanging on a hanger ready for digital textile printing

At Focus Label, we have 40 years of experience in designing, manufacturing, and installing a range of label printing machines for the fashion industry. With a commitment to providing outstanding customer service and high-quality label printing machines, Focus Label is the go-to choice for manufacturers seeking cost-effective and reliable ways to print textile labels for their customers.

Digital textile printed labels are a recent advancement in the printing industry and offer important benefits for clothing manufacturers. In this article, we’ll explain why choosing a digital or hybrid printing strategy for your business is a logical and cost-effective decision when producing large-volume textile labels.


1) Quality

Higher-resolution digital printing delivers crisper, more eye-catching text and images, with fewer constraints over design or content than flexographic printing. Exceptional customisation options enable label designers to select from a wide range of options, including:

  • Font styles and sizes
  • Languages
  • Bar codes
  • QR codes
  • Numbering
  • Graphic designs

Digital label printing offers outstanding flexibility so you can include any information you like, in any style or format, to meet the needs of your customers.

2) Delivery speed

When you need rapid design and printing solutions, the digital process is sure to deliver more quickly than flexo over short to medium volumes, helping you to prevent potential bottlenecks on your manufacturing line. Unlike conventional methods, digital printing enables you to create samples so you can check the output before commencing a long run, and a single design is all that is needed to generate large volumes of labels. With digital textile label printing, you can save time and improve the customer experience as sampling and proofs will be easier to manage, so products can be shipped for delivery more quickly.

3) Cost-efficiency

Because digital label printing involves fewer processes, production speed is halved and you’ll consume fewer resources to create a higher quality, eye-catching product. Digital printing machines also use less energy during operation and fewer consumables; by going digital, you can expect to benefit from significant cost savings, a healthier return on investment (RoI), and higher profits.

4) More versatile sales channels

In the same way that digital print-on-demand has revolutionised the publishing industry, digital label printing shifts the emphasis from order planning to rapid fulfilment. Instead of planning for orders that may or may not transpire, you can sell on-demand by printing the exact number of labels you need, ensuring a rapid turnover at a lower price, and without unwanted waste.

5) An eco-friendly solution

Digital label printing will help your business to achieve its sustainability targets by enabling you to produce high-quality labels with less ink and lower energy consumption. As well as offering valuable cost savings, this will benefit the environment at a time of rising concern about climate change, while lower chemical usage and waste products reduce the cost of safe disposal.

Contact Focus Label to find out more

For more information about our digital textile label printing solutions, please download our free product brochure or call us today on 01949 836223.

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Image Source: Pexels

Topics: Digital Label Printing Machines, textile printing, Textile Label Printing

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