Label printing machines are evolving at a rapid rate. ‘Under the skin’, today's printing machines are a vastly different animal than what was available commercially even a decade ago, so if you are running a printing operation, now is a good time to have a look at what the latest technologies have to offer.
Here at Focus Labels we have been innovating since day one, and today we produce some of the best label printing presses available for self Adhesive labels , packaging & textile label printing businesses. The changes in printing technology that have happened over the last ten years are substantial and have changed the economics of label printing.
In this article, we want to share with you some of the main reasons for upgrading your printing equipment, so that your company can stay competitive in an ever-evolving marketplace.
Reason ONE: New Equipment Creates Value
What many people in commercial label printing don't realise is how much time and money can be saved by upgrading to a new label printing press. Our latest generation of label presses have done away with a number of costly aspects of the printing process – combining latest digital technologies in web transport & hybrid printing has resulted in less down time, reduced make ready & set up waste.
In the case of our hybrid presses the integration of Ink jet systems allows real time printing of variable data, personalised labels in mono or 4 colour.. just think of the opportunities in security & promotional print applications.
These factors alone demonstrate how much capital can be saved by upgrading, but when you investigate some of the other advantages our new presses can offer, it isn't hard to see why many shops are investing today.
Reason TWO: Stay Competitive
Like any business, your customers will always be in the market for the best deal around. This means that if your company wants to maintain its current clients, it will need to seriously consider how to remain competitive where price pressures are always down. The changing economics of label printing is creating a significant opportunity for companies who choose to upgrade, as this improves efficiency , increases capacity and reduces operational costs. With today's ultra-low interest rates, the finance cost of an upgrade is more affordable than ever. Ultimately the companies with the ability to offer additional value for their customers will gain the competitive edge, and realise an increase in both their client base and profit margin.
Reason THREE: Faster Turnaround Times
The faster your company can turnaround a job, the more volume it can print per shift. This means that in addition to creating more revenue in the same time period, your company will be able to offer faster service for your clients. It is hard to compete with a product that is both faster and cheaper, especially when the quality from a new flexographic machine compares to any printing systems including Digital . This should give you some idea of how important an upgrade can be to your company, and making an investment today can give you an advantage over the next decade or more.
Invest With Focus Labels
Label printing equipment has changed a lot over the last few decades, and it is fair to say that a machine from the 1990's would have a hard time competing with today's equipment, even if mechanically it is still working perfectly. Now with digital integration the opportunities are opening up for those with the foresight to move forward. If you want to know more about what we can offer your printing operation, have a look at our How To Print Labels On Textile Ribbons, Elastics, Heat Transfer Paper & Much More. The e-book is available for free and can be downloaded by clicking here. We are happy to give you a tour of our workshop and display showroom, or talk about any questions you might have. We can be reached on 01949 836 223, or via our online contact form for more information.
